Meet Carol Pefley

Professionally dressed  Carol Pefley with long brown hair wearing a red blazer, smiling.

Carol Pefley

I was born on an American military base in Seoul, South Korea, to an American father and Korean mother. We came to the United States when I was a young child. My family, like so many others, worked hard but struggled financially. College wasn’t an option early on, so I entered the workforce, determined to make my own path. In my 30s, I returned to school, put myself through college, and earned a degree in broadcast journalism—a milestone that opened the door to a career in television news and radio broadcasting for many years.

In 2009, I launched my own real estate company in Silicon Valley. Through dedication and perseverance, I’ve grown that business into a successful brokerage, with approximately 45 agents working under my license. I am a mother to two wonderful children and, as a single parent, have experienced firsthand the challenges of raising a family in California’s increasingly unaffordable economy.

I entered public life because I believe California is worth fighting for. Our state has boundless potential, but that promise is slipping away for too many families. For over a decade, one-party rule in Sacramento has led to rising costs, excessive regulations, failing schools, and an exodus of working families who simply can’t afford to stay. I’ve watched friends and neighbors leave the state they love—not because they want to, but because they have no choice.

I’m running for State Assembly to help restore balance and bring common sense back to California’s government. I believe in a future where families can thrive, small businesses can succeed, and opportunity is within reach for all. This is still a great state—and with the right leadership, we can make it more affordable, more accountable, and more hopeful for generations to come.

Group of people holding signs supporting election candidate Carol Pefley in an indoor car museum. The signs promote affordability, safety, and common sense policies for State Assembly D28. The background features car artwork and a race car displayed on the wall.

Ballot Statement

I never planned to run for office, but I can’t sit quietly while Sacramento forces sweeping building mandates onto our towns without giving us a voice. Despite years of state housing mandates, affordability has not improved and families continue to be priced out.

As a parent, I’ve seen our public schools drift away from teaching the basic academic skills children need. As a small‑business owner, I see how state‑imposed regulations, higher taxes, and fees make it harder for businesses and working families to stay here. I’ve watched one‑size‑fits‑all laws, passed by our current representative, reshape our neighborhoods, bypassing local input.

Government should make life easier, not harder. I’m committed to supporting working families, small businesses, and the residents of District 28. Too many decisions coming from Sacramento accelerate overdevelopment, strain our infrastructure, and ignore the needs of our district. I believe in responsible, coordinated growth that works with communities, not sweeping mandates that override local planning.

I’m working towards a future where families can thrive and where the next generation can still achieve the American Dream. Let’s restore balance, lower the cost of living, refocus education on core skills, ensure safe streets, and return decision‑making to our local communities.

If elected, I promise to put our families first. I will not be influenced by corporate interests or donors who don’t understand our communities. My commitment is to fight to ensure that the people who live here have a real say in our future. www.carolpefleyforassembly.com